Web 2.0, Customer 2.0, Sales 2.0 and now Job Search 2.0. Most every industy and process as we knew it has been forever changed by specialization, globalization, and innovation. Looking for a new opportunity has been greatly impacted as well. The level of competition has been taken up a few notches.

I’d like to introduce Phil Rosenberg. Phil is a Sales Leader Council member and the President of ReCareered. Phil can be reached at – http://www.linkedin.com/in/philrosenberg

He is dedicated to helping great people break through the challenges of modern job searches. Phil had managed the Chicago suburban Financial and Technology consulting practices for recruiting industry leader, Robert Half International. Phil helped hundreds of C-Level and senior managers modernize their job search and resume strategies and realized resume writing and job searches were like a foreign language to many brilliant people. Phil is an avid networker in the Chicago area and globally (through LinkedIN). He sponsors networking events, publishes a networking events calendar, and is a committee volunteer for the American Cancer Society of Chicago. Phil’s prior industry experience includes technology sales, energy consulting, banking, corporate finance and public accounting. Phil’s full profile can be viewed at www.linkedin.com/in/philrosenberg, and on FaceBook at http://profile.to/philrosenberg/ Phil holds an MBA from Northwestern’s Kellogg Graduate School of Management, a BS in Accountancy from University of Illinois at Urbana-Champaign, and earned a CPA certificate in Illinois.

Below is a a recent post from Phil’s blog about Search optimizing your resume. Take a look and check out his blog. He has some great ideas.

How to Search Optimize your Resume – Pt 1

Are you getting a 25% response rate to your resume? If you are, stop reading, this article isn’t for you.

If you’re getting less than a 25% response rate to your resume, then your resume is working against you and blocking you from interviews for top positions. Unfortunately, most of the population falls into the under 25% category.

Have you ever complained that your resume goes into a black hole, and that no one ever looks at it?

Guess what, you’re probably right. If you’d like to do something to change that, read on…..

The database is used for word searches on the resume – not the cover letter. In most cases, the cover letter gets stripped from your resume. Most of us (Boomers, Gen X & Y) were taught to write a static resume, and customize with a cover letter. Sound familiar?

And it worked in the olden days of paper resumes. But in the internet age, where resumes are delivered electronically, loaded into a HRIS database, and searched, the cover letter is stripped and not included in the search. Throw out the teaching of old, and embrace a new more effective way of resume strategy – Resume Search Optimization.

If your resume is searched in a database, it’s searched for by keywords. Have you ever done a keyword search yourself? You probably do one every day of your life…it’s called Google. Companies pay big money to consultants to search optimize their web pages, to make them appear at the top of a Google search.

You can do the same thing with your resume. But it requires you to think a different way.

Start with a solid base resume that paints you as a subject matter expert in your field. Then take the job description, and load your resume with key words in the job description.

So how many resume templates will you have?

One for each job you apply to…because to search optimize your resume effectively, it turns your resume into a single use document. Each employer gets a heavily customized resume.

Yes, it takes a ton of time per resume. But it gives you an unfair advantage, of gaming the HRIS database, and forcing your resume to the top 2-3%. And gets your resume seen by humans….at least 25% of the time.

There’s a lot more to it, and I’ll continue with subsequent postings to describe the details.

In the meantime, if you’d like more information, a free 30 minute resume consultation, or some advice about your career transition, just email your resume to reCareered at phil.rainmakers@gmail.com, and we’ll schedule a time to talk.

Sales Leader Council Blog – Content Call!

salesleadercouncil — Mon, 12 May 2008 01:20:17 +0000

Approximately, 500 members have signed up since the group launched two weeks ago! I’ve looked through the profiles and there are some real “heavy hitters” in this group.

I am pleased to announce this Sales Leader Council Blog! The purpose of this blog is to serve as a meeting place or community place for members to exchange ideas.

The blog will be a key component in the pursuit of the group’s mission, to become the key destination for sales strategy thought-leadership, professional networking and tools that can be utilized by accomplished Sales Leaders.

The key to the success of the blog is the need for consistently compelling content.

As Sales Leaders, each of us is a thought leader and an important “A” player inside of our own universe.

In my humble opinion, a tip, trick or best practice from a successful colleague is just as effective and meaningful as reading the new business book.

I would like to invite each of you to participate and contribute to the Sales Leader Council blog.

You might ask -à What’s in it for me?

Firstly, I believe in extending a hand to fellow travelers, additionally participating could be a great mechanism to attract more opportunities for your company or practice. Lastly, you can link your blog contribution to your Linkedin profile. This will provide more insight into who you are and your accomplishments.

Your contribution can be at whatever level is comfortable to you, there are no commitments.

Here are several ideas:

Tips, Tricks, Insights, guidelines, that are succinctly communicated through:

Articles or short paragraphs with compelling content and links to your site or other supporting destinations.
Powerpoint presentations with no more than 10 slides – loaded up on slideshare.net or Slideboom.com.
Videos or pictures hosted by Youtube, Flickr for example. They should be accompanied by a short review.

Every thoughtful and informed contribution provides value. Listed below are a few contribution categories which I believe are key:

1. Personal Effectives – Success habits, leadership

2. Sales Strategy – Closing, questions, effective presentations

3. Career Development – Working with recruiters, evaluating offers, non-compete,

4. Business Development – lead management, better qualification skills.

5. Professional Networking – Using Linkedin

6. Alliance and Partner Development

Sales Leader Council's Blog

Member Spotlight – Phil Rosenberg — Job Search 2.0

How to Search Optimize your Resume – Pt 1

Sales Leader Council Blog – Content Call!

The Sales Leader Council Blog is LIVE!